Prepared for AUM Framing & Gallery
November 12, 2026 · KlientBoost
Growth Plan ● Google search and the map ● Then Meta

Your path back over $1M. Fix Google first, then fund it.

Your Google Ads account is small and tidy, but it chases the wrong goal and loses more framing searches to budget than it wins. Fix the account, then fund the framing searches. At your 8 in 10 close rate, search covers most of the gap. We look to the map and Meta for the rest.

24%
of ad spend goes to searches for business names
25 to 28%
of framing searches where your ads show today
+18
more calls and forms a month with search funded (our estimate)

Your Goal

From our October 30 call: your goal, turned into a monthly number.

Back over $1M a year is about $14K to $18K more a month.

$14K to $18K
more a month: the 20 to 25% lift you named
18 to 22
more customers a month at about $800 an order
10 to 18
more customers a month at $1,000 to $1,500 an order
"If we can get, like, a 20 to 25% increase in revenue, that does wonders for the bottom line."Trevor Byrne, Owner, October 30

The average order is a lever too. Same customers, more revenue.

About $800
average order lately, from your three-month invoice check
$1,000 to $1,500
your usual average order before
NextWhat We FoundFour things in your Google Ads account.

What We Found

Your Google Ads account, last 90 days (Aug 3 to Nov 1). Four things stand out.

1The newest campaign added spend, not calls.

The Foundation Plan
$670
a month, Jan to Aug: about 18 calls and forms a month
$990
in October: still 18 calls and forms. The extra bought map taps.

95 of the 156 "conversions" Google counted were taps on Directions, so it learns to chase taps.

2A quarter of the budget pays for name searches.

The Penny Bid
Name searches
$4.62
Framing searches
$2.42 to $2.87

Cost per click, 90 days. $619 of $2,536 (24%) went to name searches, $214 of it to Cherry Creek keywords that score 2 of 10 on quality, for 1 lead.

3Distance isn't the limit. Budget is a big part.

25 to
28%
20 miles + 8 citiesalready targeted today
33 to 36%of framing searches lost because the daily budget ran out

Your ads show for about 1 in 4 framing searches.

4Two leaks between the click and the shop.

Flow5 Marketing built your sites and ad pageTheir name is in the footer of aumframing.com and dcgoldleaf.com, and the ad page that took $1,552 of $2,536 in ad spend runs on their system. Whoever holds that login controls the pages and forms.
The address button points to RaleighOn aumframing.com, tapping 2227 East Colfax opens directions to Raleigh, North Carolina.

Whoever holds the website login can fix the address button.

NextThe PlanFix Google, fund it, then Meta.

The Plan

Phase 1 fixes Google, then funds it. Phase 2 adds Meta once search holds.

Fix first. Then fund what works.

Phase 1 · start here

Fix Google, then fund it

  • The Foundation PlanCount calls and forms as the goal, not map taps.
  • The Penny BidPay a fair price for your own name.
  • The First Aid KitCut remarketing with no leads and search terms that waste spend.
  • Move the money that frees up into framing searches, then step the ad budget toward $1,500 to $1,700 as results hold.
Phase 2 · when search holds

Add Meta

  • Reach people near the shop before they search.
  • Workshop photos and short behind-the-scenes clips.
  • A baseline month first. Targets come from it.

The map: your main profile leads.

3 Google profilesAUM Framing & Gallery is the main one. Dry Creek Gold Leaf and Cherry Creek Custom Framing keep their names.
2 phone numbers(303) 394-3362 on your site and ads. (303) 722-4646 on Dry Creek Gold Leaf.
ReviewsGoogle says more reviews and positive ratings help local ranking. Ask at every pickup.

Phase 1 links your main profile to the ads. Your team makes the profile fixes with our checklist.

Included in Phase 1

  • Google Ads management: search, Performance Max and ads in Maps
  • Calls and forms set as the goal in Google Ads
  • Your main Business Profile linked to the ads
  • One strategy call a month

Deliberately not in scope

  • Building or hosting your website
  • Hands-on Business Profile and review management (a separate local SEO service)
  • Creative production (priced on its own when Meta starts)
  • Ad budgets (paid to Google and Meta directly)
NextThe MathFrom ad budget to revenue.

The Math

Your numbers, from ad budget to revenue.

Math of Marketing: budget, leads, customers, revenue.

1Ad budget

About $850 a month today, stepping toward $1,500 to $1,700.

2Leads

Calls and forms from framing searches: about 14 a month today, about 32 funded. +18.

3Customers

+14 a month at your 8 in 10 close rate. +9 at 5 in 10.

4Revenue

+$11.2K a month at $800 an order. +$14K at $1,000.

Leads come from winning the framing searches you lose to budget today. Our estimate, from your own account.

At 8 in 10, search covers most of the gap. We look to the map and Meta for the rest.

Your goal
$14K to $18K
8 in 10, $1,000
+$14K
8 in 10, $800
+$11.2K
5 in 10, $800
+$7.2K

8 in 10 is the close rate you gave us. New callers from ads may close lower, so we show 5 in 10 too.

What we won't promise

  • $1M from search alone
  • More search past about $1,700 a month: past that, clicks cost more for the same searches.
  • Meta results before its baseline month

What we commit to

  • Calls and forms counted the same way every month
  • Budget steps only after results hold
  • A straight read on every monthly call
NextInvestmentFlat fees, ad budgets separate.

Investment

Flat monthly fees, like your lease: more customers don't raise them. Ad budgets are separate.

Start with Google. Add Meta when search holds.

How each phase adds up
LinePhase 1Phase 2
Google Ads management$1,500$1,500
Meta Ads managementNot included$1,500
Fees a month$1,500$3,000
Setup feeNoneNone
Ad budget (paid to the platforms)Google: about $850 a month now (90-day average), toward $1,500 to $1,700Google as in Phase 1, plus Meta set after its baseline month

Creative for Meta, priced up front.

$250a static ad set
$1,500a video ad
$1,500 a montha monthly package: 3 statics and 2 GIFs, up to 5 ads

Meta ads wear out every few weeks. Your own workshop photos stretch the budget; we fill the gaps.

NextNext StepsWhat we need from you.

Next Steps

Four things from your side, then the agreement.

What we need from you.

1The website loginWho holds the aumframing.com account? They can also fix the address button.
2One phone on the main profileThe same number on the main profile, the site and the ads. We'll recommend one.
3A review ask at pickupA card or a text link after every order.
4Workshop photosPhotos and short clips for Meta in Phase 2. People like your behind-the-scenes tours.
Next step

Pick the starting phase. We send the agreement in writing, and our team schedules the kickoff once it's signed.

Your KlientBoost onboarding in three steps: 1, sign the agreement. 2, get set up: the questionnaire, platform access and brand assets. 3, we assign your team and schedule your kickoff meeting.
  1. Sign the agreement.
  2. Get set up: the questionnaire, platform access and brand assets.
  3. We assign your team and schedule your kickoff meeting.